About me
I help business leaders get clear on what makes them different and and stay focused as they grow
Hello,
I'm Becky Goodall, and I work as a fractional brand and marketing partner to business leaders who want to build something good.
​
With 20+ years across global brands, agencies, and founder-led businesses, I bring grounded, feel-good strategic thinking that's rooted in commercial reality. I help you understand what's valuable, what's viable, and where to focus your energy next.
My story
I've worked everywhere from corporate boardrooms to surf resorts - and that mix is what makes my work different.
​
I've worked with global brands like Google, BBC, Samsung, Tesco, Coca-Cola, and Lloyds Banking Group. These roles gave me world-class strategic training, big-picture thinking, and a deep appreciation for commercial pragmatism.
​
But I've also been drawn to smaller ventures and purpose-led work - a surf resort in Costa Rica, an adventure company in the UK, conservation work in the Patagonian Andes, and eventually leading an environmental publishing company. These roles taught me how to make things happen with limited resources, and showed me that I thrive where mission meets momentum.
The mix of big-brand discipline and small-business creativity is what I bring to my clients today. And working with thoughtful founders who want to build something meaningful is where I find the most joy.
My approach
Over the years, I've come to believe a few things shape the strongest strategies:
​
-
Clear thinking beats clever tactics. Get your positioning right first, and the marketing flows from there.
-
Commercial reality matters. The best strategies account for what you can actually deliver with the time, money, and resources you have.
-
Purpose and profit work together. I help you build things that align with your values AND succeed commercially - one shouldn't come at the expense of the other.
I've worked with too many strategists who are big on vision but low on viability. My strategies work in the wild because they're grounded in what's genuinely possible and what's a real priority - not just what sounds good in a presentation.
Whether you need an outside perspective, a complete strategy rebuild, or ongoing fractional support to keep you focused over time, I'm here to bring clarity and commercial sense - so you can build something you're proud of with confidence.
I'd love to hear from you - whether you're starting up, scaling, navigating a pivot, or looking for a steady strategic partner in your corner.
Sign up to my newsletter...
Every now and then I will email you my thoughts as well as helpful things I've come across