About me
I help business leaders get clear on what makes them different and and stay focused as they grow
Hello,
I'm Becky Goodall, and I work as a brand and marketing strategist to business leaders who want to build something good.
With 25+ years across global brands, agencies, and founder-led businesses, I bring grounded strategic thinking that’s rooted in commercial reality. I help you understand what’s valuable, what’s viable, and where to focus your energy next. Strategy that works in the wild. Dreams made executable.
My story
I’ve worked everywhere from corporate boardrooms to surf resorts. A ski accident along the way fine-tuned my radar for what feels good and true.
I’ve worked with global brands like Google, BBC, Samsung, Tesco, Coca-Cola, and Lloyds Banking Group. These roles gave me world-class strategic training, big-picture thinking, and a deep appreciation for commercial pragmatism.
But I’ve been personally drawn to smaller ventures and purpose-led work: a surf resort in Costa Rica, an adventure company in the UK, conservation work in the Patagonian Andes, and an environmental publishing company. I've worked alongside founders so driven that their passion set fire to those around them. Those roles taught me what it meant to build something personal, and how to make things happen with limited resources.
The mix of big-brand discipline and small-business creativity is what I bring to my clients today. Working with ambitious, purpose-led businesses who want to build something meaningful is where I do my best work.
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