Blog

Insights on brand, business and the bigger picture - exploring what it takes to grow with clarity, purpose and impact.

DIY Strategy Toolkit: Clarify your brand in an afternoon

Go through the questions I use at the start of every project. Grab a notebook and take a little time to reflect.

Nov 83 min read

When marketing isn’t the problem

Why brand positioning matters more Most of my projects begin with marketing - a campaign, a clearer message, a more effective website -...

Oct 63 min read

Why your brand needs a point of view

If someone handed you a megaphone and a crowd, and invited you to share your message to thousands of people, what would you say? What...

Jul 94 min read

Person in red beanie stands on a long suspension bridge over a forest with autumn foliage. Moody atmosphere, mist in background.

Why purpose matters

Without a clear purpose, it's easy to get distracted by new opportunities, have tunnel vision for short term metrics, or miss the opportunity to connect with audiences.

Jul 93 min read

Person in hat writing "SAVE THE OCEAN" in yellow on a window. Street reflection with trees and buildings visible. Environmental message.

What to do after watching David Attenborough's 'Ocean'

Summary of actions my daughter and I took after watching the David Attenborough documentary 'Ocean'.

May 192 min read

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