I am Becky Goodall
I partner with not-for-profits and purpose-led organisations driving systemic change, and selectively with ethical businesses where there’s strong alignment.
Drawing on 20+ years with global brands, top London agencies and impact-led start-ups, I bring brand clarity and strategic focus to leaders looking to mobilise teams, movements and markets for a better future.
Big picture thinking with hands-on delivery
I provide an experienced, external perspective: bolt-on strategic support without the long-term overheads and an extra (and very safe!) pair of hands to get things done. Whether you're refining your positioning, planning for growth, or simply looking for a trusted sounding board, I offer clarity and hands-on support:
Strategic planning: Reviewing business context to align purpose, positioning, products and processes, and to structure for growth.
Marketing & business development: Translating strategy into values-led tactics to articulate positioning, connect with audiences and maximise revenues.
Strategic business support: Experienced and steady hands to take tasks off your plate, from planning launches to refining systems and processes.
Strategic counsel: Acting as a trusted, objective sounding board for founders and senior teams, providing structure, perspective and accountability.
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