Clarity before tactics
Most business leaders don't need more tactics - they need clarity.
Often, the issue isn't in your marketing tactics but your foundations: what you stand for, what makes you different, and how package and price your work.
That's where I come in. I bring 20+ years of strategic thinking grounded in commercial reality - helping you understand what's valuable, what's viable, and where to focus.
“Becky has tremendous strategic acumen and operational nous and has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency.” Charles Newman, CEO, Resource Media
How I help
I work with founders, agencies, and purpose-led organisations who want to build something good - not just something big. Strategic support without jargon or overwhelm, grounded in what's actually achievable.
Not sure where to start? Book a free 30-minute call and we'll figure it out together.
Explore your own brand strategy
If you’d like to get started on your own brand strategy, my DIY Strategy Toolkit sets out the questions I use at the start of every project - plus a few helpful AI prompts to help you process your answers straight away.
When you’re ready for more, you can book a 60-minute review (£195) for tailored feedback and next-step recommendations.
“I am speechless this is so good. I want to use this proposition as a tagline on the website straightaway.” Joy Corcec, Marketing Manager, The Wave Project
I am Becky Goodall
I'm a Brand & Marketing Strategist who helps business leaders get clear on what makes them different - then build strategies designed to work in the wild.
I've worked at places like Google and the BBC, but found my stride with founder-led businesses where vision needs to meet execution. I bring strategic clarity and commercial sense - helping you understand what's valuable, what's viable, and how to build something purposeful and sustainable.
I'm also building WildWorkDays, a UK conservation volunteering platform - a passion project alongside my consulting work.
“Becky brings a strategic mindset shaped by both agency and in-house experience. She is grounded, pragmatic, and informed by years of working across global, regional, and local markets.” Joseph Rhee, CEO, Project 3N
Sign up to my newsletter...
Every now and then I will email you my thoughts as well as helpful things I've come across