“Becky has tremendous strategic acumen and operational nous and has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency.” Charles Newman, CEO, Resource Media
How I help
I work with founders and business leaders - typically at a moment of growth, change or scrutiny - who need their brand to do more commercial work than it currently does, with options ranging from a free diagnostic to embedded strategic partnership.
If you’re not sure where to start, get in touch and we’ll figure it out together.
“I am speechless this is so good. I want to use this proposition as a tagline on the website straightaway.” Joy Corcec, Marketing Manager, The Wave Project
I am Becky Goodall
I help leaders make sense of complex, messy businesses - and turn that clarity into focused, workable strategy.
I’ve worked at places like Google and the BBC, but found my stride with founder-led businesses, where vision has to meet reality. I work best where thoughtful decisions matter more than hype, and where strategy needs to hold up in the real world.
From the inside out
Many strategists work outside-in - looking at what competitors are doing, what trends are emerging, what the category rewards. I start with the business itself - to find the sweet spot between what a business is genuinely great at and where a real opportunity exists. Then I build outward from there.
“Becky brings a strategic mindset shaped by both agency and in-house experience. She is grounded, pragmatic, and informed by years of working across global, regional, and local markets.” Joseph Rhee, CEO, Project 3N
Sign up to my newsletter...
Every now and then I will email you my thoughts as well as helpful things I've come across