“Becky has tremendous strategic acumen and operational nous and has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency.” Charles Newman, CEO, Resource Media
How I help
I work with founders and business leaders - typically at a moment of growth, change or scrutiny - who need their brand to do more commercial work than it currently does, with options ranging from a free diagnostic to embedded strategic partnership.
If you’re not sure where to start, get in touch and we’ll figure it out together.
“I am speechless this is so good. I want to use this proposition as a tagline on the website straightaway.” Joy Corcec, Marketing Manager, The Wave Project
I am Becky Goodall
I help purpose-led leaders make sense of complex, messy businesses, and turn that clarity into a plan they can actually run.
I’ve worked at places like Google and the BBC, but found my stride with founder-led businesses, where vision has to meet reality. I work best where thoughtful decisions matter more than hype, and where strategy needs to hold up in the real world.
From the inside out
Many strategists work outside-in, looking at what competitors are doing, what trends are emerging and what the category rewards. I start with the business itself: what's true about it and what it's genuinely great at. Then I test that against what customers and the market value, to find the sweet spot between the two. Everything else gets built outward from there.
“Becky brings a strategic mindset shaped by both agency and in-house experience. She is grounded, pragmatic, and informed by years of working across global, regional, and local markets.” Joseph Rhee, CEO, Project 3N
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