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Green Leaves

Fractional brand & marketing support for leaders

I work alongside you to make sense of what you’re building, sharpen how you talk about it, and decide where to focus next. 

Strategy that works in the wild.

Clarity before tactics

Most business leaders don't need more tactics - they need clarity on what makes them different and how it works commercially.​

 

I support day-to-day marketing while constantly sharpening your positioning. You get hands-on support and strategic clarity in one.

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I bring 20+ years of experience across brand strategy, marketing execution and commercial decision-making.

“Becky has tremendous strategic acumen and operational nous and has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency.” Charles Newman, CEO, Resource Media

How I help

I work with founders, agencies and purpose-led organisations who want to build something good - not just something big. My support is practical and grounded in what’s actually achievable with the time, money and energy you have.

Ongoing Support

Strategic marketing partner in your corner - without the full-time hire.

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Brand Review

Fresh perspective on what's working, what's not, and where to focus.

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Strategy Sprint

​Clarify your positioning, offering, & messaging in two focused sessions.

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Strategy Intensive

Complete brand and marketing strategy with actionable roadmap.

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Not sure where to start? Get in touch and we’ll figure out what would help most.

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Explore your own brand strategy

For people who like to think things through before talking to someone, my DIY Strategy Toolkit sets out the questions I use at the start of every project - plus a few helpful AI prompts to help you process your answers straight away.

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When you’re ready for more, you can book a 60-minute review (£195) for tailored feedback and next-step recommendations.

“I am speechless this is so good. I want to use this proposition as a tagline on the website straightaway.” Joy Corcec, Marketing Manager, The Wave Project

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I am Becky Goodall

I help leaders make sense of complex, messy businesses - and turn that clarity into focused, workable strategy.

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I’ve worked at places like Google and the BBC, but found my stride with founder-led businesses, where vision has to meet reality. I work best where thoughtful decisions matter more than hype, and where strategy needs to hold up in the real world.

 

Alongside my consulting work, I’m building WildWorkDays, a UK conservation volunteering platform.

Brands I have worked with

These are some of the organisations I have worked with over the past 20+ years...

“Becky brings a strategic mindset shaped by both agency and in-house experience. She is grounded, pragmatic, and informed by years of working across global, regional, and local markets.” Joseph Rhee, CEO, Project 3N

"Everyone should want Becky on their team! She has tremendous strategic acumen and operational nous, when it comes to identifying business objectives and opportunities. Becky has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency, identifying the required actions and client communications to adapt in a changing market."

Charles Newman, CEO, Resource Media

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