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Services

I offer strategic support to help you grow your business sustainably, with brand clarity and marketing direction to align with your values.

01

30-min positioning call: Free

A no-obligation introductory call designed to help you reflect on where your brand stands, and where it might need attention.

 

We'll review your current positioning, identify pain points, explore your business goals and how strategic marketing support might help.

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Output: Follow up email with recommendations and next steps

02

Mini strategy sprint: £1250

Ideal for new businesses preparing for launch, brands at a pivot point, or founders who feel “fuzzy” on what to say or how to say it.

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Over three crafted workshops, we'll map your business context, explore your positioning opportunities, and set out tactical next steps for delivery.

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Output: Summary of positioning, marketing strategy & messaging pillars.

03

Brand clarity audit: £750

Perfect for businesses considering a rebrand or website overhaul, brands not seeing expected traction, or founders unsure if messaging “lands”.​

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I'll review your brand and competition across key touchpoints, to reveal opportunities to improve positioning and brand articulation.

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Output: Presentation of findings and recommendations over a call.

04

Retained partnerships: From £500/day

For businesses at an early growth stage, teams wanting values-aligned marketing leadership, and founders looking for senior support.

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Ongoing strategic and operational marketing support, tailored to your objectives and team capacity. See some examples of scope below.

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Output: As required!

Retainers

My retainer packages offer flexible fractional marketing support through rolling monthly or quarterly agreements.

Becky Goodall - How I work

Potential scope...

  • Strategic planning (monthly/quarterly marketing roadmap)

  • Messaging and content strategy

  • Campaign planning or oversight

  • Direction for key assets (website, email, etc)

  • Customer engagement planning (comms, tone-of-voice)

  • Brand representation with partners or media 

  • Financial/operational planning support​

Retainer packages

Custom packages available on request! I also offer reduced rates for longer-term partnerships and for clients happy to work flexibly around school holidays - a setup that allows me to support purpose-led businesses more sustainably. 

Light support

1 day per month

Weekly check-ins

Ad hoc support

Monthly review

£500 pcm

1

Core partner

2 days per month

Weekly check-ins

Ongoing strategic input

Monthly review

£950 pcm

2

Fractional CMO

4 days per month

Embedded strategic lead

Marketing planning

Team oversight

£1,800 pcm

3

I’d love to hear from you, to learn how I might help. Contact me to arrange a free introduction call

"Everyone should want Becky on their team! She has tremendous strategic acumen and operational nous, when it comes to identifying business objectives and opportunities. Becky has been instrumental in enabling Resource Media reposition itself from a magazine publisher to a digital agency, identifying the required actions and client communications to adapt in a changing market."

Charles Newman, CEO, Resource Media

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